Donald Trump’s Latest Woes: a Tarnished Business Brand


one of Trump’s less than successful brands

As his poll numbers plummet, Donald Trump has a new concern. What about his business brand? His new hotel in Washington D.C.? Seems that occupancy rates are down and they’ve had to slash rates. Not to worry, Trump says, it’s just been a “soft opening” so far.

There’s reason to believe that Trump has more to worry about than being shellacked by Hillary Clinton — he’s got that Trump Business reputation to uphold.

Indeed, things have gotten so bad for the Trump brand that a name change is in the works. Hard to fathom Trump taking his name off anything but so it is with his new brand, Scion. Scion, we’re told, is intended to offer a “new lifestyle brand to stand on its own.”



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